Inclusion | Bath Bomb

“Diversity, equity and inclusion are being treated as dirty words. We have a problem with that, and not just because we are a soap company.” Hilary Jones, Lush Global Ethics Director

On 24th January 2025, we renamed three of our bath bombs — Thermal Waves, Sakura and American Cream — to Diversity, Equity and Inclusion in the US.  This followed Executive Orders requiring federal agencies in the US to end DEI programming and commitments.  While this started as an issue specific to the United States, we have made the decision to change the names of these bath bombs globally as a simple but clear action affirming our support and belief in the value of diversity, equity and inclusion all over the world.

Travel back in time with this nostalgic bathtime treat, with a fragrance reminiscent of strawberry-vanilla milkshakes in 1950s American diners. Inclusion features the long-time bestselling American Cream scent made up of sweet, creamy vanilla absolute, calming clary sage and lavender oil. Plus, we’ve added real strawberry powder, which is rich in vitamin C to keep skin looking bright and healthy. You’ll be left feeling hopelessly devoted to this bath bomb. It’s the one that you want!

What’s in it for you?
– We’ve added real strawberry powder, rich in vitamin C to keep skin looking bright and beautiful.
– With vanilla absolute — like a hug for the senses and a sweet, creamy aroma that fills the tub with the scent of luxury. It also soothes and soften skin!

Leaving the world Lusher than we found it
This product needs no packaging and no introduction. It will arrive naked and proud in your parcel because we want to strip back on unnecessary packaging.

This self-preserving product is formulated to stay fresh and effective without added synthetic preservatives listed under Annex V of the EU Cosmetic Regulations (EC) No 1223/2009. Find out more here.

How to use:
Fill your tub with warm water, drop in the bath bomb and satisfy your cravings for all things sweet.

How to store:
Keep bath bombs fresh and dry, pile them high in a container (like a big soda glass!).