Daddy-O | Purple Toning Shampoo For Blonde Hair

The patriarch of the platinum society offers shine, sassiness and plenty of fresh lemon for all shades of blonde and grey. When you’re looking for a bombshell moment, reach for fresh lemon and lime—their zingy juices encourage the hair cuticle to lie flat and reflect more light.

The deep violet colour in this blondifying blend acts as a toner, keeping fair hair looking bright and beautiful without the brassiness.

How to use:
Lather up in a violet-scented dream of shine-enhancing ingredients then rinse away thoroughly. This product is deliberately pigmented in order to tone the hair, so watch where you whip it. Use carefully and rinse surfaces well immediately.